The dankai junior generation leads this trend, characterized by tastefully-worn casual standards, like striped shirts, imported jeans, large Louis Vuitton bags, and moccasins.
Around 1990, Shibuya Casual comes into fashion mainly among high school students in the Shibuya area and college students based on the influence of the Yamanote fashion, which began as a Japanese interpretation of BCBG. The bodikon fashion symbolizes an era of female ascendancy, a time when ‘Hanako-san’ (a woman like the women depicted in Hanako magazine) puts her energy into both work and play in the same way as men, and Shibuya Casual symbolizes the passing of the torch from the shinjinrui (new breed) generation to the dankai junior generation as the young people who drive street fashion. The bodikon (body-conscious) and shibukaji (Shibuya Casual) trends appear.
90s hip hop fashion boys series#
Thereafter, a series of new cultural influences, such as bodikon (body conscious), Italian casual, and Hip hop style, are imported, commercialized, and consumed by young people.Īs if counteracting the DC fashion of the first half of the 1980s, the focus toward the end of the 1980s was on maturity and stability, rather than on youth and change. Both of these generations are adept at making use of symbolism. The main leaders of this trend are the subsequent shinjinrui generation, attempting to get away from the trad generation (baby boomer generation) that led in the latter half of the 1970s. This commences with the DC boom (DC stands for “designer” and “character”), being the first fashion trend to originate from Japan instead of being based on imitations of overseas fashions. In the middle of the 1980s, youth and change again stand out, with the counterculture (the culture of the children, rather than the culture of the adults) providing the essence of style, much as trends in the first half of the 1980s contradicted those of the latter half of the 1970s. With the lifestyle of American university students being one of the role models, POPEYE and other magazines emerge to highlight the American way of life. In the first half of the 1980s, against the backdrop of the consumer society, admiration of the ‘adult’ lifestyle comes to the fore, as can be seen with nyutora (new traditional), hamatora (Yokohama traditional), and preppy styles and with magazines such as JJ and POPEYE. The decade marked the start of street fashion in Japan, and the latter half of the 1970s was a time when young people renounced the values of earlier generations and took a confrontational stance towards them, advocating new styles.
Will Smith’s character in the comedy series “The Fresh Prince of Bel-Air” became an icon in the classic fashion trend of the 90’s, always seen as wearing baseball caps, throwback jerseys, and bright colourful garments.The 1970s was the first time that young people embraced a sense of communal solidarity as a generation and joined together in opposition to adults. Dance-oriented rappers such as MC Hammer and Fezzes decorated themselves with Hip Hop dance clothes such as blousy pants, kufis, Kemetic hats, and Kente cloth hats.īright colours, large pants, and headwear also became the norm in the 90’s Hip Hop fashion as African American dressing continuously influenced the hip hop communities. The increase of Black Nationalism in the late 1980’s became highly influential in rap music that fashions and hairstyles started to reflect traditional African influences. This fashion trend soon spread out to the nearby cities of Los Angeles, Chicago, Houston, San Francisco Bay area, Detroit, Atlanta, and eventually worldwide, as it complements the expressions and attitudes of Hip Hop culture. Hip Hop clothing became a distinctive style of dress highly influenced by the African American and Latin styles of the inner city youth in New York City. Hip Hop And Its Influence On 90’s FashionĪlthough hotly contested with other subculture elements such as street entrepreneurship, hip hop language, and beatboxing, hip hop clothing and fashion became widely considered as the fifth pillar of Hip Hop culture.
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